Print / Digital Design Work


Methods
Product design, illustration, copywriting, motion design, character design, marketing, print
Timeline
Works created between 2021-2024
Overview
During my time at Aimlabs , I was able to wear many hats and work on some really cool things as part of my role as a designer!
Below you'll find snapshot overviews of some of my non-case study work, focusing on print and digital graphic design. Enjoy!

Modular widgets made for the home screen that display a variety of information relating to the user's in-game stats

Cards displayed to the user on the results screen after a task that change based on their performance. I helped craft the copy, created the illustrations, and the UI.


Illustrations and layout for UI module promoting various features of the Aimlabs+ premium subscription

Error states incorporated robot Aimee into the trainer to bring a bit of lightheartedness to an otherwise frustrating experience.

Loading screen for one of our features, Aimlabs Academy. I took our loading screen from a point of contention between our users to a functional place to get ready for the tasks ahead.

Just some of the hundreds of icons I created for our UI library.


Valorant Statscenter is a product offering within Aimlabs that allows users to integrate their Valorant data with their Aimlabs data for a more tailored experience.

.png)


_edited.jpg)





Weapon skins and promotional material for weapons sold in-game.


We released profile cosmetics as part of our battlepass rewards, as well as for general release sales. I really enjoyed coming up with ideas for concepts.
I created the concepts, weapon skins, and marketing collateral for these that would be sold in our shop.

Animation created for a video on the effects of caffeine on gaming performance.








Emotes and stickers for our social media community on Discord, Twitch, and our internal teams on Slack!


Mousepads created in partnership with Gamesense for an anime collaboration. We brought back Li Na, a character from our Lunar New Year promotions, and I was very excited to also showcase my character, Aimee, here!

Enamel pins and backing cards. Each card has its own theme!

A preview of the first pass of pins I received– you might notice some slight changes from the finals in the first picture.

Shirts given out at when Aimlabs visited Gamescom.

Prior to our rebrand to Aimlabs, I explored branding for Aim Lab Athletics, our apparel and lifestyle brand, which sat at the intersection of e-sports, games, and fashion.


